The business strategy is working should be defined and continuously developed to suit the business environment. Some business owners hire professionals to come in and identify and develop a strategy for them. At some point, business leaders should assess whether the strategy put in place by the hired professional is actually working effectively.

Hiring a professional applies to many business owners, either because they do not have time to sit down and create the strategy or they are intimidated when they hear the term business strategy. For some, it involves a lack of understanding of analysis tools used in strategy development such as SWOT analysis, environmental analysis, risk analysis, and business finance analysis using financial perspectives. As a business owner, you cannot count on a specialist or a consultant to do the thinking for you. The professional may create the strategy for you but actually implementing the strategy within your business environment is your responsibility.

More often than not, these experts and consultants are not familiar with the specific details of the business. They're not really going to study to develop a business plan or map specifically for a business; they are usually going to identify a strategic model that will likely need to be changed over time. Perhaps the strategy is not achieving the desired results. As a business owner, it's up to you to make the necessary changes toward progress.